idea

An idea i am going to follow is to use the E in e4 to generate ideas around that and one idea i really like is using the Einstein equation of E=Mc2 in the tag line.

Two tag lines that i will be deciding upon are, E4 = Goodtimes and E4 = Must C.

I've chosen these because like the e4 brand they poke fun at a lot of things and i also wanted to incorporate a tag line which i haven't seen tried before and i wanted to try and bring a narrative to the animation instead of creating an abstract piece and give the E4 viewers something a little more to think about than previous stings i have seen.

Concept of animation is to have Albert Einstien frantically writing formulas and he is getting more and more frustrated until he has the formula and the camera looks at his formula and one of the tag lines above are on the sheet.